The motorcycle, the rider, and the road ahead… It's a simple proposition that captures the imagination and is best experienced on two wheels. But for thousands more, just being in the middle of it all is good enough! The Sturgis Motorcycle Rally is a state of mind that stretches out both far and wide...

"Three Million Motorcycles - Sturgis or Bust" is an intimate look at the Sturgis Motorcycle rally that has become the ultimate destination for bikers world-wide. From what used to be a simple down-home gathering; to what has evolved into a slickly packaged party, this movie will explore the entire experience from pre-dawn rides in the Black Hills to late night revelry on the V Twin strip. See firsthand a day-in-the-life with Miss Sturgis, Nicole Golinvaux, Knuckle Saloon manager, Mr. Barry Pitt and Strip Club Choppers entrepreneur, Johnny Lang. Experience numerous interviews with the rally attendees, see the latest bike designs, cruise the Black Hills, and watch the mania on Main Street while rocking out to the best music Sturgis has to offer.